Claire Elizabeth Cottrill (born August 18, 1998), known professionally as Clairo, is an American singer-songwriter. Born in Atlanta, Georgia and raised in Carlisle, Massachusetts, she began posting music on the internet at age 13.
Clairo rose to prominence following the viral success of the music video for her lo-fi single "Pretty Girl" in 2017. She subsequently signed a record deal with Fader Label, where she released her debut EP Diary 001 (2018). Her debut studio album Immunity (2019) received critical acclaim and spawned the singles "Bags" and "Sofia", the latter of which became her first single to chart on the Billboard Hot 100
Claire Cottrill began recording covers at the age of 13; she often performed covers at local businesses including Blue Dry Goods. During this time, MTV contacted her to record a song to be used as background music for one of their shows, but the song was never used.[5] She recalled that the Shins' Wincing the Night Away was "the first album I really completely geeked out over" crediting it as her inspiration to make music.[6] Based on the fact that many around her told her that a career in music was unlikely she did not consider it a likely prospect and musically "kind of did whatever I wanted".[6] Under the names Clairo and DJ Baby Benz, she began posting music to Bandcamp while attending Concord-Carlisle High School and went on to post covers and songs in addition to DJ mixes of rap music on SoundCloud.[5][7] She also maintained a YouTube channel where she would post covers and short films.[2]
Clairo first drew wide attention in late 2017 when the video for her song "Pretty Girl" went viral on YouTube.[2] The song was recorded for an indie rock compilation benefiting the Transgender Law Center.[8] According to her, she recorded the track "using the resources around me which were pretty shitty. I used like a little keyboard that I had and I was really into ’80s pop music — my mom is obsessed with it — so it kind of inspired me to do something like that."[9] She attributed interest in the video to YouTube's algorithm system.[8] The video also became popular on vaporwave-centric Facebook groups.[9] Another video that was uploaded to YouTube a month earlier, "Flamin Hot Cheetos", garnered 3 million views by July 2018.[10] The success of "Pretty Girl" led to interest from major labels such as Capitol, RCA, and Columbia. Jon Cohen, co-founder of The Fader, signed Clairo to the magazine's associated record label with a 12-song record contract and introduced her to Pat Corcoran, manager of Chance the Rapper. She became a client of talent agency Haight Brand near the end of 2017.[8]
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